Leverage Your Videos to Generate Website Traffic
What is Video to Blog Conversions?
Video to blog conversion is the process of transforming video content into written blog posts. This involves taking the key points, information, and narrative from a video and adapting it into a structured, readable text format. The goal is to leverage the existing content in videos to create valuable written content that can enhance SEO, accessibility, audience engagement, and increase website traffic.
Why You Should Be Repurposing Your Videos Into Blogs
Repurposing your videos into blogs will drive more traffic to your website.
Simple as that.
How so?
Blogging enhances your online visibility by providing multiple entry points for potential customers to discover your website. Let's say you're a realtor in New York with a YouTube video about the "Best neighborhoods for first-time homebuyers in Manhattan". While people can find you on YouTube by searching relevant keywords, you can also attract a wider audience by converting this video into a blog post.
By optimizing the blog with the same keywords, you can rank on Google and other search engines, increasing your chances of being found by prospective clients searching for similar topics. Over time, as you consistently publish blog content, your website will rank for more keywords. This continuous growth will drive more traffic to your site, offering potential customers more opportunities to discover your services.
Ultimately, converting videos into blogs not only broadens your reach but also helps establish a stronger online presence, enhancing your website's visibility and attracting more visitors.
The Advantages
Everlasting Flow of Traffic
Incorporating a consistent flow of blogs on your website will result in an everlasting flow of website traffic. Unlike paid ads, where traffic stops when you stop paying, converting your long-form videos into blogs will continuously drive traffic to your website without any additional money or time investment. It's a low-maintenance and cost-effective way of creating a consistent flow of traffic.
Evergreen Content
Just like your evergreen long-form content on YouTube, these blogs act as evergreen content on your website. This means that a singular blog post will be driving visitors to your website for years down the line with no additional work or money having to be put in after we hit publish. As an example, if we turn your blog titled "tips for first-time homebuyers" into evergreen content, this blog will always be driving traffic to your site because there will never not be first-time homebuyers. Similarly, a fitness blog about "how to lose belly fat" will always attract people looking to get in better shape, so this blog would always be bringing in potential customers to your website.
High Quality Traffic
The other benefit of this method is the visitors you are attracting to your website are high-quality leads. If they are looking up tips for a first-time home buyer, you know it's a first-time home buyer who is considering purchasing a home behind that screen. This gives you an opportunity to convert on this buyer intent with a call to action embedded in the blog, converting this website viewer into a customer.
The Process
Step #1: Create The Content
Content Creation:
The first step starts with you actually creating the video content. This starts with brainstorming and developing an idea that resonates with your audience. Consider what topics are trending, what your audience needs, and how you can provide value.
Recording:
Once the idea is ready proceed to record the video. Ensure you have good lighting, clear audio, and a suitable background to maintain a professional appearance.
Editing:
After recording, edit the video to enhance its quality. This includes trimming unnecessary parts, adding transitions, including graphics or text overlays, and improving sound quality. If needed, we offer professional editing services to help polish your video.
Step #2: Create The Blog Based on The Content
Once you've created and uploaded your video, we handle the rest. We'll conduct thorough keyword research to optimize your blog for specific search terms. We will write a compelling blog post and upload it to your website, complete with relevant graphics, photos, and an embedded video at the end. This ensures your content is engaging, visually appealing, and SEO-friendly.
Step #3: Distribute The Content
Now that the blog is optimized, complete with photos, graphics, and the embedded video, it's time to amplify your reach by distributing the content across various social media platforms. Sharing your blog on social media not only drives traffic to your post but also engages a wider audience, enhancing your online presence. The main social media platforms we'll be posting on are LinkedIn, Facebook, and Pinterest.
Step #4: Measure the Results
We connect Google Analytics to your website to track and analyze the traffic each blog generates month over month. This detailed insight allows us to understand your audience's behavior and preferences, helping us identify which topics perform best and resonate most with your readers. By examining metrics such as page views, average session duration, and bounce rates, we can gauge the effectiveness of each blog post.
