THE PROCESS
01
Create a Strategy
We will conduct a comprehensive analysis of your existing and proposed content, and develop a content strategy based on our findings.
During this stage, we will identify the type of content you are currently producing, and explore opportunities for repurposing this content on other social media channels.
Repurpose the Content
After reviewing your content and crafting a strategy that fits the type of content you are sharing, it's now time execute.
All that's needed on your end is to continue posting a constant flow of video content for us to utilize and repurpose.
02
03
Analyze Performance
As you continue posting your regularly scheduled video content, we continue to repurpose those pieces autonomously.
You will receive a comprehensive monthly performance report that highlights the analytics of your content and tracks its progress over time. Additionally, a report detailing the enhanced visibility and exposure of your content as a result of the strategy will also be provided.
Short Form Content
Converting your long form video content to multiple short form pieces is one of the quickest ways to grow your social media platforms.
With this strategy, you can start taking advantage of short form content without having to invest any extra time on your end, making hands off growth.
Short form content allows you to:
Increased engagement: Short form content is often more engaging than long form content, as it is more likely to be viewed and shared by a larger audience. This can help to increase your brand's visibility and attract new followers.
Attention span: Short form content is perfect for people with short attention spans, as it is quick and easy to consume. With the rise of social media and mobile devices, many people prefer short form content that can be easily accessed on-the-go.
Brand building: Consistently producing short form content can help to build your brand identity and establish your business as a thought leader in your industry. By providing valuable and engaging content, you can create a loyal following and increase customer loyalty.
Pain
Points we Address
Create a consistent and structured flow of social media content
Many business owners are actively seeking to establish a strong online presence in order to build trust with their audience, position themselves as industry experts, and expand their reach. However, with numerous social media platforms available, it can be challenging to consistently engage with your audience on a daily basis. Fortunately, we have a solution to address this challenge.
With our services, you can effortlessly maintain a consistent and structured multi-channel social media strategy without the need for additional effort on your part. By continuously sharing your long-form video content, we take the responsibility of executing a comprehensive social media plan that ensures your business consistently appears in front of your target audience, thereby keeping you top of mind.
The advantages of our approach are numerous. Firstly, by consistently posting your
long-form video content, we enable you to build credibility and trust among
your audience. Regularly showcasing your expertise, insights, and valuable
information helps establish
you as a knowledgeable industry authority, ultimately enhancing your brand's
reputation.
Moreover, our structured and consistent multi-channel social media strategy
guarantees increased audience engagement. By maintaining an active
presence across various platforms, we create opportunities for your audience to interact with your content, fostering meaningful conversations and strengthening customer relationships. In addition, our approach allows you to expand your reach beyond your existing followers. By leveraging multiple social media channels and employing strategic cross-promotion techniques, we enable your content to reach a wider audience, including individuals who may not be familiar with your brand. This expanded reach can lead to increased brand awareness, heightened visibility, and business growth.
Our solution provides a professional and efficient means for business owners
to establish a strong online presence, engage with their audience consistently,
and achieve their marketing goals. By entrusting us with the execution of your
structured and consistent multi-channel social media strategy, you can focus on
other aspects of your business while reaping the benefits of an effective online presence.
Saving you time & compounding your efforts
Allowing us to take control of your social media platforms repurposing your content can save you time and amplify the impact of your efforts in multiple ways:
Maximizing Content ROI: Creating high-quality content requires time, effort, and resources. Repurposing content allows you to extract additional value from your existing content investments. Rather than starting from scratch every time, you can leverage your previously created content and give it a fresh spin to reach new audiences or reinforce your message to existing ones.
Time Efficiency: Repurposing content eliminates the need to constantly generate new ideas and create content from scratch. Instead, you can take your existing content and adapt it to different formats or platforms, saving you valuable time and effort. This allows you to maintain a consistent flow of content without being overwhelmed by the constant demand for fresh content ideas.
Reach a Wider Audience: Different people consume content in different ways. By repurposing
your content into various formats, such as blog posts, infographics, videos, podcasts, or social
media snippets, you can cater to the preferences of different audience segments.
This expands your reach and enables you to connect with individuals who may prefer
one format over another, ultimately attracting a larger and more diverse audience.
Extend Content Lifespan: The lifespan of a single piece of content can be significantly
extended through repurposing. By repackaging and distributing your content in various formats,
you can reintroduce it to your audience at different times and through different channels.
This ensures that your content remains relevant and continues to generate engagement and
value over an extended period.
Reinforce Key Messages: Repurposing content allows you to reinforce your key messages
and core ideas. By presenting your content from different angles or perspectives,
you provide your audience with multiple opportunities to understand and engage with
your core messages. This repetition can help solidify your brand identity and core values
in the minds of your audience.
Repurposing content is a time-saving strategy that allows you to compound your efforts by reaching a wider
audience, reinforcing your key messages, extending the lifespan of your content, and maximizing the return
on your content investments. By repackaging and redistributing your content across different formats and platforms, you can optimize your content strategy and achieve greater reach, engagement, and overall marketing success.
Tap into different media route to reach your target audience
This strategy offers a valuable opportunity to tap into different media routes and effectively reach your target audience. Here's how it enables you to diversify your content distribution and engage with your audience through various media channels:
Broadening Your Reach: By repurposing your content into different formats, such as blog posts, videos, podcasts, infographics, social media posts, etc... you can expand your reach across multiple media channels. This allows you to meet your audience where they are, whether they prefer written content, visual content, audio content, or interactive formats. By diversifying your media routes, you increase the chances of reaching a wider audience and attracting individuals who may not have engaged with your content otherwise.
Catering to Different Preferences: Not everyone consumes content in the same
way or through the same media channels. Some individuals prefer reading
informative articles, while others enjoy watching videos or listening to podcasts
on their commute. Repurposing content allows you to cater to these diverse
preferences and provide your target audience with content in the format they
prefer. This enhances their user experience, increases engagement, and
encourages them to spend more time interacting with your brand.
Leveraging Specific Platforms: Each media channel has its own unique strengths
and characteristics. Repurposing content allows you to tailor your messaging and
format to match the platform you're using. For example, you can repurpose a
long-form blog post into a series of social media posts with eye-catching visuals,
snippets of valuable information, or quotes that grab attention. By aligning your
content with the specific features and requirements of each platform, you optimize
its visibility and engagement potential on that particular channel.
Adapting to Changing Trends: Media consumption habits and trends are constantly evolving.
By repurposing your content, you can adapt to these changes and stay relevant in the ever-changing
media landscape. By being adaptable and versatile in your content distribution, you can effectively
leverage emerging media trends and keep your brand at the forefront of your target audience's attention.
By tapping into different media routes through our services, you maximize your chances of connecting with your target audience. It allows you to diversify your content distribution, cater to different preferences, leverage specific platforms, increase shareability, adapt to changing trends, and enhance cross-promotion opportunities. By meeting your audience on their preferred media channels, you can effectively engage them, build brand awareness, and drive meaningful interactions that support your business goals.
OUR WORK
Discover our success stories with past clients and witness how we masterfully unlock the full potential of their video content through a repurposing strategies!
1: DISCOVERY CALL
During the discovery call, we will cover the following key points:
Examination of Example Portfolio: We will delve into an illustrative portfolio that I have specifically curated based on your long form video content. This comprehensive review will provide you with a clear understanding of diverse strategies for repurposing your content. By the end of the call, you will have a solid grasp on the specific methods of content repurposing that align with your preferences and objectives.
Content Route Determination: By thoroughly analyzing the portfolio, you will have the opportunity to make informed decisions regarding the type of content you wish to produce. This process empowers you to choose the most suitable content route that resonates with your brand and resonates with your target audience.
Pricing Structure: After you have identified the desired content routes, we will furnish you with a customized weekly pricing quotation based on the volume of content involved. This tailored pricing approach ensures transparency and allows you to align your budget with the content repurposing services you intend to pursue.
By addressing these aspects during the discovery call, we aim to provide you with a comprehensive understanding of the available options, empowering you to make informed decisions regarding the repurposing of your content in a manner that aligns with your goals and budget.
2: CONTENT PLANNING
Following the completion of the discovery call, we will gain a comprehensive understanding of the content we are set to produce, thereby enabling us to craft a robust and effective multi-channel social media strategy. This well-defined strategy will encompass planning regarding the type of content to be shared across various platforms, as well as the optimal timing for its dissemination.
By leveraging the insights garnered from our initial conversation, we will curate a tailored approach to maximize your brand's online presence. This will involve meticulous consideration of the specific content formats, such as engaging videos, informative blog posts, visually captivating images, or thought-provoking infographics, that will resonate with your target audience on different social media platforms.
Our strategy will delve into the timing and frequency of content posting. By strategically scheduling the release of your content, we can take advantage of peak engagement periods, maximize visibility, and increase the likelihood of audience interaction. This data-driven approach will allow us to fine-tune our content calendar, ensuring consistent and timely delivery of compelling and relevant material to captivate and retain your social media followers.
3: Posting & schedule set-up
During this stage of the setup process, we will handle the essential task of establishing and configuring your social media accounts, ensuring seamless posting and scheduling of your valuable content.
Our primary objective is to provide you with a fully autonomous experience, freeing up your time and resources, while we efficiently manage and optimize your social media presence through content repurposing.
4: Start Executing the Game Plan
Once our comprehensive strategy is in place, including the setup of your social media accounts and the establishment of a well-defined posting schedule, we embark on the phase of executing our game plan. At this point, your active involvement becomes minimal, as we take the reins and ensure a seamless process of content repurposing.
Your primary focus will be on continuing to create your valuable long form video content, while our proficient team takes charge of transforming it into various content types that we previously discussed and tailored to your specific goals. Through our expertise in content repurposing, we will extract the essence of your videos and adapt them into diverse formats that capture the attention of your target audience across different platforms.
Whether it's transforming your videos into engaging blog posts, captivating visuals, informative infographics, attention-grabbing snippets for social media, or any other content type we identified as suitable for your brand, we will handle the entire process. We understand the importance of maintaining consistency and alignment with your overarching strategy, ensuring that the repurposed content retains the essence and value of the original video content.
By entrusting us with this critical task, you can allocate your valuable time and resources to other core aspects of your business. As you continue creating your long form video content, we will work diligently to repurpose it into compelling and impactful content across various channels. This collaborative approach allows you to leverage your expertise while benefitting from our proficiency in content repurposing, resulting in an optimized and engaging online presence for your brand.
5: Monthly Analytics Report
As we execute your content repurposing strategy you'll be provided a monthly analtyics report that outlines performance of each platform incorporated in our strategy.
Although these strategies are helpful for you, we also analyze them to help optimize your accounts and the strategy for increased success.
Some of the key metrics we look at are:
Time of day your audience is most active: Analyze the performance of your posts at different times and days of the week. Identify patterns where your posts receive higher engagement or reach. Use this data to optimize the timing and frequency of your posts, ensuring they are seen by the maximum number of relevant users.
Content Performance: Evaluate the performance of individual posts or content types. Identify the topics, formats, and visuals that generate the most positive response from your audience. Use this information to create more of what works and refine your content strategy accordingly.
Audience Demographics: Gain insights into the demographics of your social media audience, such as age, gender, location, and interests. This information allows you to better understand your target audience and tailor your content and messaging accordingly. Use this data to refine your targeting and ensure your content resonates with the right audience.
Reach and Impressions: Assess the reach and impressions of your posts to understand how many people your content is reaching. Track the growth of your follower base and the reach of your posts over time. If you notice significant fluctuations, investigate what may have caused them, such as changes in content strategy, timing, or platform algorithm updates.